Advertising 101.
Posted by Landozine - 30/09/09 at 10:09:35 pmWe’ve all heard the expression “Sex Sells”. And I doubt there is anyone here who would argue it, but never before have i seen a better example of it (without pointing to the overly obvious that is). The photo I took below is of a billboard down by the War Museum in Ottawa. It is advertising the first phase of condo sales in the new buildings… notice that there is an attractive female at the forefront, and a mysterious (bordering on ominous) rugged dude blurred in the background…
Although designed to send different messages to each sex; the implications are quite clear. Men- ‘Move into this building and you will be living in close quarters with supple, single women chalk full of healthy ovaries’. Women- ‘Move into this building and you will have the opportunity to have sexy adventures with mysteriously rugged men’.
A stroke of advertising genius. Guys wont admit it, but deep down, all they want is a healthy uterus surrounded by soft babeflesh to sire them a son. A glorious son who will one day own an even bigger and better condo than him and his father before him. Just as women wont admit it, but they all want to have irresponsibly unprotected sex with a douchebag who will never call them back. They’ll tell all their friends it was rape, but they’ll hug their lonely pillow every night and become nostalgic for the smell of stale cigarettes and beer that he carried on his shirt.
So my question is, why not make it realistic?
I think adding a greazy guy like Jeff to this poster adds not only a touch of class, but also a touch of reality. A woman is much more likely to want to coat the walls of her uterus with man juice from a guy who can tear his own shirt off rather than some douchebag in a denim coat (above). Chicks also dig confidence, something Jeff is clearly demonstrating with his flabby flexing, rather than the ’sad quiet queer’ approach we see from douchebag above.
I doubt there would be a 2nd phase of occupancy if they hired Jeff to model for their board. I believe phase 1 would be the only one they need.
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I am seeing a message of “get this condo so you’d be home right now and away from mr. creepo” in the original billboard.
I am kinda seeing a similar message in the second one as well.
Comment by Jorden — September 30, 2009 #
hey i like my denim jacket
Comment by andrew — October 3, 2009 #
i want to fuck this billboard (the second one of course)
Comment by andrewgobbo — October 5, 2009 #